2013 Direct Marketing Innovation Trends 
Harvard Business Review
AUGUST 21, 2014
These examples are not mere exceptions, but part of a growing trend. Samir Husni, Director of the Magazine Innovation Center, also points out that in recent years publishers have taken concepts from other media platforms, like All Recipes , HGTV , and Food Network , and turned them into successful print brands. Publishing is dead?
Harvard Business Review
APRIL 19, 2017
In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. But these trends, and the business responses to them, carry secondary, nonmarket risks — which may turn out to be even greater.
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