Harvard Business Review

JUNE 3, 2016

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. A few years later, Iger made another successful deal to buy Marvel Entertainment for $4 billion in 2009. True, you want to build successful franchises into sequels.

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

OCTOBER 16, 2014

I hope Cook doesn’t listen, because I think it would be bad for Apple, all of its employees who have contributed to its success, and the American economy. In August 2013, Icahn bought more than $1 billion worth of Apple shares. Icahn has contributed absolutely nothing to Apple’s success; nor have its public shareholders in general.

Safe Harbor 9

Safe Harbor Hedge EPS Price 9

Harvard Business Review

OCTOBER 20, 2014

In your testimony to Congress on May 21, 2013, when you explained Apple’s tax practices, you said: “You can tell the story of Apple’s success in just one word: innovation.” If innovation is the story of Apple’s success, we need the widest possible diffusion of that innovation for our society to benefit. Social innovation.

Innovation 11

Innovation EPS Incentives Supply Chain 11