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Disrupting the Gaming Industry with the Same Old Playbook

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. Some MMOG professional teams players can command six figure salaries, thanks to the finance provided by corporate sponsorships and advertising. Innovation Strategy' And what a viewership!

Industry 8
Industry Sports Advertising Strategy 8
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Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

JUNE 7, 2013

While every other player in the electric car space was focused on innovating individual pieces — vehicles, batteries, charge spots — Better Place''s strategy was unique in innovating the larger puzzle to deliver an affordable drive-anywhere, anytime solution. By May 2013 it had sold fewer than 3,000 vehicles.

Mass Marketing 8
Mass Marketing Transportation Depreciation Short-term 8
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