Strategy Driven

MAY 6, 2016

Change – environmental, political, social, cultural, technological, economic – is occurring constantly. Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Drivers of Change. You can’t have trends without change! Innovations.

Trends 50

Trends Supply Chain Innovation Human Needs 50

Harvard Business Review

APRIL 22, 2015

GE recently announced that it would sell off most of GE Capital , ending a decades-long experiment with becoming more about money and less about industrial manufacturing (for most of the last 15 years, the capital side of the business contributed nearly half the company’s earnings). GE’s experience is part of a larger story.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

SEPTEMBER 17, 2014

When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. When we talk about human needs, we use four categories: Connection. Uniqueness.

Forrester 11

Forrester Maslow Brand Human Needs 11