2013 Human Needs Management Marketing 
Strategy Driven
NOVEMBER 15, 2013
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.
Harvard Business Review
APRIL 22, 2015
Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. In a 2013 advertisement in The Washington Post, HP claimed that if you measured countries by power consumption in kilowatts, the fifth largest after China, the U.S., billion people.
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