2013 Human Needs Marketing Technology 
Harvard Business Review
APRIL 22, 2015
We need dramatic improvements in energy and water efficiency, and massive rollouts of renewable energy and clean transportation technologies. Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. billion people.
Harvard Business Review
SEPTEMBER 17, 2014
When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. When we talk about human needs, we use four categories: Connection. Uniqueness.
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