Sell Your Product Before It Exists
Harvard Business Review
DECEMBER 25, 2013
If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. Coin has managed to test the market without ever actually releasing the physical product. Product development Risk management Sales There’s crowdfunding and then there’s crowdfunding.