Sell Your Product Before It Exists

Harvard Business Review

If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. Coin has managed to test the market without ever actually releasing the physical product. Product development Risk management Sales There’s crowdfunding and then there’s crowdfunding.

Case Study: How to Integrate an Acquired Brand

Harvard Business Review

Managing multiple brands, running separate IT systems, setting different price structures — it would be a mess.". Think about it from a risk management perspective, Annabel. Annabel had been saying that this was a major risk and would eventually turn car rentals into a commodity, with no way to win. Their loyalty is fanatical. If Beacon took its typical approach, it risked losing a whole generation of consumers like Kyle.

The Comprehensive Business Case for Sustainability

Harvard Business

These require sophisticated, sustainability-based management. ” Improving risk management. Climate change, water scarcity, and poor labor conditions in much of the world increase the risk. In the largest study on climate change data and corporations, 8,000 supplier companies (that sell to 75 multinationals) reported on their level of climate risk. Water-related risks threaten to strand billions of dollars for mining, oil, and gas companies.