If Your Mobile Strategy Can Win Here, It Can Win Anywhere
Harvard Business Review
JUNE 14, 2013
As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. And these messages use strong market segmentation. It''s her phone. A stunning 64.7%
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