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Big Thinking for Small Business

Women on Business

If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. Along with showing a little creativity in your marketing, you also need to show off your PR skills. Or, big execution. Need a tangible?

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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

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