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Big Thinking for Small Business

Women on Business

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. Along with showing a little creativity in your marketing, you also need to show off your PR skills.

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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. As a consultant in PR and social media, I thought I knew. But what’s the real impact of such programs?

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A Couple Reasons to Smile About

Women on Business

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

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