article thumbnail

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Sam Ford is Director of Audience Engagement for Peppercomm.

article thumbnail

Big Thinking for Small Business

Women on Business

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. Along with showing a little creativity in your marketing, you also need to show off your PR skills.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I Accomplished My 2015 Goal!

Eric Jacobson

Panera Bread Diabetes Dash 10K (Leawood, KS) -- Set my PR for a 10K at 52:08 minutes. It is to beat my fastest 5K time of 22:52 minutes, set back in May 2013. Post Rock Classic 5K (Lincoln, KS) -- Even with a population of just over 1,000 people, this town knows how to host a great 5K. Today, I set my new goal: my goal for 2016.

Goal 50
article thumbnail

7 Business Thought Leaders to Follow

Steve Farber

She spoke at my Extreme Leadership Summit in 2013, and I became a fan for life. Elise Mitchell , CEO of Dentsu Aegis PR Network and Mitchell Communications . Elise built a PR company from scratch in the Middle-of-Nowhere, Arkansas, and turned it into the jewel of her industry.

Rogers 61
article thumbnail

7 Business Thought Leaders to Follow

Steve Farber

She spoke at my Extreme Leadership Summit in 2013, and I became a fan for life. Elise Mitchell , CEO of Dentsu Aegis PR Network and Mitchell Communications . Elise built a PR company from scratch in the Middle-of-Nowhere, Arkansas, and turned it into the jewel of her industry.

Rogers 40
article thumbnail

What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR. Bridget Forney enjoyed working at her first employer, Profiles, the Baltimore-based PR agency. She returned in 2015.

Company 13
article thumbnail

We Took a Vote. You're Fired.

Harvard Business Review

growth in digital ads between 2013 and 2014. Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." It''s an attractive value proposition: It''s projected to be a big part of the 13.4%