2015 Brainstorming Marketing Operations 
Harvard Business Review
MARCH 31, 2016
” Our marketing team thus understood that trying to target a monolithic “ideal millennial” shopper exclusively would alienate a large portion of our loyal fans and inevitably miss the mark. Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers.
Harvard Business Review
JUNE 3, 2016
On March 2, 2015, a line of people stretching around the block waited to get into the Rickshaw Stop on Fell Street in San Francisco. The SFO project began in January 2015. The group brainstormed around this idea, and began to conceive a dramatic new prototype that would enable them to attract a new, younger audience.
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