Killer Gamification: Targeting the Drives That Make People Want to Engage
Engaging Leader
FEBRUARY 17, 2014
Employee Gamification: the use of game-inspired tactics to engage employees. The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives.
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