How to Transform a Traditional Giant into a Digital One
Harvard Business Review
FEBRUARY 26, 2016
GE has been steadily reducing its ratio of SG&A expense from 18% in 2011 to a targeted 12% in 2016, and in fall 2015 CEO Jeff Immelt told CNBC he planned to take out $1 billion in costs in the next two years on slightly declining revenues. Soon after, Trian did due diligence on the company and bought a $2.5 billion stake.
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