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The Importance Of Trademarks To Startups

The Horizons Tracker

In total, they assessed over 55,000 trademarks registered by firms that had received backing from VCs between 1985-2015. The data showed that trademarks often helped obtain better terms when raising finance, and were generally a good predictor of future success, both as a private firm and later on when they go public.

IPO 52
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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A). From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 Harnessing Big Potential While Minimizing Risk.