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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

Amid improved consumer confidence, with the April 2015 confidence index of 95.2 This asks that we operate with openness, clear communication and accountability. Based on Greenberg’s sage advice, it’s clear that being a credibility-conscious sales operation does not take a large budget. well above April 2014's 81.7

Crisis 50
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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise?