article thumbnail

Leadership Lessons from the United States Naval Academy – Staying Informed of Current Events

Strategy Driven

Organizations necessarily adapt to ever evolving market conditions; influencing the ultimate success of the business. When available, industry-centric newsletters such as Nuclear Executive Briefing provide aggregated news to one’s email inbox. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

article thumbnail

How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Strategy Driven

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. These anniversaries should be celebrated in 2016: Houston Community College, 45th. University of Texas System, 50th. Houston Ballet, 60th. Houston Grand Opera, 60th.

article thumbnail

Calculating the ROI of Customer Engagement

Harvard Business Review

Measuring Marketing Insights. To address this, the community manager may redesign the home page to highlight a question box and also design a weekly newsletter that highlights unanswered questions. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.

ROI 8