Aaker Brand Management Management Productivity 
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.
Harvard Business Review
APRIL 21, 2015
Dove Men+Care, in associating masculinity with caring (and skin-care products), is one of the few brands that seem to be trying to play with gender stereotypes a bit. Mostly, brands that play in the gender space, so to speak, go for traditional male or female associations, and for good financial reasons.
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