Skip Prichard
JUNE 27, 2023
” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. When you live your passion, you rise above mediocrity because you’re motivated by love for what you do, and love is a powerful motivator. “Passion is energy.
Harvard Business Review
JUNE 17, 2011
Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands.
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