How to Use Social Media to Drive Social Change
Leading Blog
JANUARY 21, 2011
How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it.
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