Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." It seems obvious that you shouldn't put your audience to sleep, doesn't it?