Remove Advertising Remove Book Value Remove Development Remove Franchising
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The Big Picture of Business – Tribute to a Great Mentor. Remembering Cactus Pryor.

Strategy Driven

One of his advertisers was an appliance store and, while showing the latest TV sets, Cactus kicked their screens to demonstrate their rugged qualities. Cactus began developing special characters, with unique personas. During that time, he developed a famous sign-off phrase. The early days of television were creative.

Pryor 50
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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I recently stopped for lunch at a franchise restaurant. Business development. I went to their website, where franchise chains allege they want customer comments. The franchise owner later called. We’re a franchise,” he admitted. Coupon book activities with schools. Nobody was at the register.