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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

However, recent technological advancements and industry shifts have expanded and evolved this role significantly. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

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The Power of an Enemy

In the CEO Afterlife

Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Winning at any cost is a signal that you have lost sense of the business objectives. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive.

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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision. It also helps for long-term planning.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. This goes for B2B, B2C, and B2B2C markets.

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