N2Growth Blog

JANUARY 11, 2024

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

Creativity 235

Creativity Business Objectives Marketing Trends 235

In the CEO Afterlife

APRIL 23, 2012

Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Winning at any cost is a signal that you have lost sense of the business objectives. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive.

Power 208

Power Sports Competitive Advantage Advertising 208

Strategy Driven

NOVEMBER 6, 2015

Most successful businesses have planned responses to most scenarios because they took the time to think “What If”. It is important to identify swings and trends so that innovation can remain a strength of your business. Development of core business supplier relationships. Running the business. Instill discipline.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

MAY 30, 2013

Does your brand have a proper mobile channel strategy in place that fits into your brand''s overall business objectives? Innovations in Digital and Mobile Marketing An HBR Insight Center. Advertising Marketing' Here are some guidelines that brands and mobile app developers need to consider: 1.

Brand 8

Brand Airlines Advertising Audience 8

Harvard Business Review

OCTOBER 11, 2016

If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. For example, engineers tend to be far more attracted to companies that emphasize innovation, while those in more commercial roles tend to be far more attracted by leadership opportunities.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

FEBRUARY 3, 2015

Again, these activities represent only a fraction of the interactions between company and customer — and as it’s been said time and again, what an organization says in its advertising has far less impact on customer perceptions than what it does in reality. A hotelier might want customers to feel pampered by legendary service.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

MARCH 18, 2016

Website innovation and other digital marketing projects, which require IT staff to accomplish, would be top priorities for marketing. How can we not only keep pace but innovate and lead? It also helps for long-term planning. Why is IT saying no and is there a different route to yes? How can IT help us get this up and running quickly?

Marketing 8

Marketing Enterprise Architecture Technology Project 8