Motivating Behavior Change: Boosting Performance by Mobilizing Pride Builders
First Friday Book Synopsis
AUGUST 21, 2011
Here is an excerpt from an article co-authored by Jon Katzenbach, Laird Post, Jonathan Gruber, and Aurelie Viriot, featured by The Katzenbach Center at Booz & Company. They explain how and why achieving strategic goals and accelerating performance results often require that employees at multiple levels of the organization change certain critical behaviors. Many companies [.].