Harvard Business Review

JULY 25, 2016

Some articles indicate that stories are an effective marketing and advertising tool. The first step isn’t about social media at all: Identify your business objectives and target market. But what story will you tell? How will you integrate it with your traditional efforts? But what will your brand post?

Media 8

Media Strategy Audience Brand 8

Harvard Business Review

APRIL 27, 2011

But impressions only tell advertisers the raw size of the audience. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. By definition, impressions are passive. Liquid content includes emotionally compelling stories that quickly become pervasive.

Marketing 18

Marketing Content Brand Metrics 18

Harvard Business Review

OCTOBER 11, 2016

If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. . “ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership.

Globalization 8

Globalization Brand Survey Engineering 8

Great Leadership By Dan

FEBRUARY 16, 2008

For example, a lack of creativity is a big derailer in an advertising agency compared to a manufacturing plant. The question you need to ask yourself is: “What type of derailers would cause a leader in my organization to fail?” There are derailers unique to many organizations and management levels.

Leadership 121

Leadership Self-aware Career Teamwork 121

Strategy Driven

NOVEMBER 13, 2019

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Uncover your business objectives. Increasing sales, expanding reach, and building brand awareness: all of them are the key objectives for any business. Pick the right marketing mix.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

MARCH 18, 2016

In order to ensure that both important business objectives could be accomplished, we came up with an approach to focus some IT resources on exclusively driving marketing priorities, while the rest of the IT staff can continue on the global integration project and other responsibilities.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 3, 2015

Again, these activities represent only a fraction of the interactions between company and customer — and as it’s been said time and again, what an organization says in its advertising has far less impact on customer perceptions than what it does in reality.

Brand 8

Brand Reis Objective Merchandising 8

Miles Anthony Smith

NOVEMBER 7, 2019

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Content marketing is not a quick win like pay-per-click advertising. 3) That your intern can manage your content strategy.

Marketing 105

Marketing Content Audience Brand 105