N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. On the other hand, they should also possess the commercial acumen to ensure these groundbreaking ideas translate into feasible business plans.

Creativity 235

Creativity Business Objectives Marketing Trends 235

In the CEO Afterlife

APRIL 23, 2012

Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Winning at any cost is a signal that you have lost sense of the business objectives. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive.

Power 208

Power Sports Competitive Advantage Advertising 208

Strategy Driven

NOVEMBER 6, 2015

When you own and operate a business you need to have certain procedures for an efficient and seamless function. Sometimes the difficulty of managing your time makes for a haphazard operation. One of the ways in which you can optimize your business activities would be the focus and attention to detail that a checklist can stimulate.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

OCTOBER 11, 2016

If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. For example, engineers tend to be far more attracted to companies that emphasize innovation, while those in more commercial roles tend to be far more attracted by leadership opportunities.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

MARCH 18, 2016

Website innovation and other digital marketing projects, which require IT staff to accomplish, would be top priorities for marketing. How can we not only keep pace but innovate and lead? It also helps for long-term planning. Why is IT saying no and is there a different route to yes? How can IT help us get this up and running quickly?

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 3, 2015

They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations. billion public company, how many other organizations could be struggling to understand and manage customer experience appropriately?

Brand 8

Brand Reis Objective Merchandising 8

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Siege Media stands out from the rest by innovating the way they create their content. 3) That your intern can manage your content strategy.

Marketing 105

Marketing Content Audience Brand 105