N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

In the CEO Afterlife

APRIL 23, 2012

In business, your competitor is the enemy. For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines.

Power 208

Power Sports Competitive Advantage Advertising 208

Strategy Driven

NOVEMBER 6, 2015

Most successful businesses have planned responses to most scenarios because they took the time to think “What If”. It is important to identify swings and trends so that innovation can remain a strength of your business. Business Success Checklist. The business you’re in. Running the business.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Harvard Business Review

OCTOBER 11, 2016

. “ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

MAY 30, 2013

Does your brand have a proper mobile channel strategy in place that fits into your brand''s overall business objectives? Innovations in Digital and Mobile Marketing An HBR Insight Center. A Futurist Looks at the Future of Marketing. Advertising Marketing' If not, then don''t build it.

Brand 8

Brand Airlines Advertising Audience 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8