Advertising Career Innovation Word of Mouth Marketing 
Strategy Driven
SEPTEMBER 24, 2021
Effective branding enables you to cut marketing and advertising costs. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover. Does word-of-mouth marketing really work?
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Specific thinking is particularly important for planning, branding, and advertising. An advertising campaign or product launch cannot target a loosely-defined, abstract person.
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