Strategy Driven
SEPTEMBER 24, 2021
Effective branding enables you to cut marketing and advertising costs. Does word-of-mouth marketing really work? Many companies go all out to make the overall experience so positive that word-of-mouth happens organically. However, employee development does not only focus on career advancement.
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Specific thinking is particularly important for planning, branding, and advertising. An advertising campaign or product launch cannot target a loosely-defined, abstract person.
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