Rajesh Setty

DECEMBER 4, 2008

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Second, we have seen these four companies flex their muscles in bidding wars across multiple sectors including Internet advertising, mobile advertising, mobile devices, and e-commerce. They're out to kill the cost-per-thousand or CPM-based ad sales model. More usage funds more infrastructure.

CPA 15

CPA CPM Advertising Disintermediation 15