Harvard Business Review

AUGUST 10, 2016

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. The survey showed that because of the industry’s lack of transparency, just 12% of buyers feel comfortable with the current display-advertising model.

Cost 8

Cost Price CPM Audience 8

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Second, we have seen these four companies flex their muscles in bidding wars across multiple sectors including Internet advertising, mobile advertising, mobile devices, and e-commerce. They're out to kill the cost-per-thousand or CPM-based ad sales model. More usage funds more infrastructure.

CPA 15

CPA CPM Advertising Disintermediation 15