Harvard Business Review

MARCH 15, 2013

Eric Ries brought the concept of the Lean Startup into our zeitgeist. From how we initiate a project by establishing metrics and outcomes from the beginning, to being more agile in building programs that can bend, move and iterate as we learn from what the market is telling us (marketing optimization anyone?). Models of leanness.

Marketing 9

Marketing Brand Advertorial Advertising 9

Ask Atma

MAY 5, 2012

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. From this, a detailed plan for execution filled with scope and projections would rise up out of the business ether like Mount Olympus. Advertising revenues. A/B testing.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

APRIL 27, 2015

Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.” differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons.

Innovation 8

Innovation Company Engineering Supply Chain 8