Advertorial, Brand and Outsourcing

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Advertorial

Brand

Outsourcing

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice.

Marketing

Marketing Brand Advertorial Advertising

Xerox's CMO on Leading by Example in Social Media

Harvard Business Review

APRIL 26, 2013

I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. Let''s not even go there.

Media

Media Examples Advertorial Brand

Leadership Digital

What the Marketing Agency of the Future Will Do Differently

Xerox's CMO on Leading by Example in Social Media

Stay Connected