Strategy Driven

FEBRUARY 25, 2020

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away. Go back to the future.

Marketing 74

Marketing Advertorial Advertising Fashion 74

Harvard Business Review

MARCH 15, 2013

It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Models of leanness. Eric Ries brought the concept of the Lean Startup into our zeitgeist.

Marketing 8

Marketing Brand Advertorial Advertising 8

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. And, despite my efforts here to be neutral, I am undoubtedly influenced by my friendship and my paid involvement in the development of the work I''m now commenting on.

Ethics 8

Ethics Content Guidelines Media 8

Women on Business

AUGUST 22, 2012

Advertorial: Though equal rights for women have been shouted from the rooftops over the last few decades with governments and business proclaiming a fair and just world for both sexes, it is no secret for women in business that life is just slightly more difficult. This post is a paid advertorial sponsored by CIPHR. About the Author.

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Advertorial Tips Taylorism Taylor 184