Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

OCTOBER 11, 2012

Those interested in leadership might consult the syllabus for David Gergen's leadership course (PDF) at Harvard's Kennedy School of Government or the syllabus his colleague Ron Heifetz uses for his course on adaptive leadership (PDF). Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.

Books 20

Books Cialdini Christensen Collins 20

Harvard Business Review

OCTOBER 11, 2012

Those interested in leadership might consult the syllabus for David Gergen's leadership course (PDF) at Harvard's Kennedy School of Government or the syllabus his colleague Ron Heifetz uses for his course on adaptive leadership (PDF). Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.

Books 16

Books Cialdini Christensen Collins 16