Harvard Business Review
AUGUST 22, 2016
The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?
Harvard Business Review
OCTOBER 11, 2012
They remain a wonderful insight into the mind of a man who ruled history's most revered empire at the age of 40 and provide remarkably practical advice for everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. This is the translation I've found most accessible. So what are your picks?
Harvard Business Review
OCTOBER 11, 2012
They remain a wonderful insight into the mind of a man who ruled history's most revered empire at the age of 40 and provide remarkably practical advice for everyday life. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. This is the translation I've found most accessible. So what are your picks?
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