Lead Change Blog

APRIL 1, 2016

” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin. ” As for advice he would give, he believes schools should teach ethics.

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

Reality-Based Leadership

DECEMBER 13, 2016

Tiny Beautiful Things: Advice on Love and Life from Dear Sugar , by Cheryl Strayed. Levitt and Stephen J. Cy’s picks: Seat of the Soul , by Gary Zukav. The Power of Now: A Guide to Spiritual Enlightenment , by Eckhart Tolle. Loving What Is: Four Questions That Can Change Your Life , by Byron Katie.

Books 40

Books Simon Cialdini Levitt 40

Harvard Business Review

AUGUST 20, 2014

Chances are when the relationship went sour, you turned to other people for advice and commiseration. Rachel Levitt* had an ongoing conflict with her coworker, Pia*. “Being true to the things you’ve offered will continue to deepen the relationship and make sure it doesn’t slip back into mistrust,” he says. Involve other people.

Levitt 12

Levitt Price Class Case Study 12

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

OCTOBER 11, 2012

They remain a wonderful insight into the mind of a man who ruled history's most revered empire at the age of 40 and provide remarkably practical advice for everyday life. His advice — about prioritization, empathy, self-renewal, and other topics — is both insightful and practical. Viktor Frankl, Man's Search for Meaning.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. Content, marketing, and PR campaigns featuring user success stories, advice on making and breaking habits, cost-effective recipes and cooking tutorials, and other messages tailored to remove the frictions commonly encountered on the journey from unhealthy to healthy.

Levitt 14

Levitt Real Estate PR Video 14

Harvard Business Review

OCTOBER 11, 2012

They remain a wonderful insight into the mind of a man who ruled history's most revered empire at the age of 40 and provide remarkably practical advice for everyday life. His advice — about prioritization, empathy, self-renewal, and other topics — is both insightful and practical. Viktor Frankl, Man's Search for Meaning.

Books 18

Books Cialdini Christensen Collins 18