The Eight Phases of Brand Love
Harvard Business Review
FEBRUARY 11, 2014
When entrepreneur Janie Hoffman launched Mamma Chia, a unique health beverage comprised of chia seeds floating in a jello-like texture, she knew she would have to educate the consumer. How a brand responds to a relationship crisis will dictate whether it reenergizes its relationship with the consumer or sends it into a tailspin.
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