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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

It starts with a trickle : To illustrate this challenge from my own experience, let's look at the example of drip irrigation , a technology that has been around for more than 50 years. This technology has been shown to save water and labor, and to increase yield in a variety of crops. In the trenches : Why is behavior entrenched?

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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

Both these efforts help the payback period arrive sooner, making collaboration a smarter investment for the next wave of people. Pair a technology whiz with any employee who needs support with the tools; a personal relationship makes the uptake much likelier than expecting someone to learn on their own or to rely on the IT hotline.