Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 24, 2016

There’s no use going to engineers with detailed product specifications before you really know what the customer wants. It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful. That’s great advice and not just for startups.

Company 8

Company Team Due Diligence Banking 8

Harvard Business Review

APRIL 8, 2014

But with the rise of digital technology, and with it the ability to get immediate feedback from customers and communities, crowdsourcing has become a powerful alternative for driving important decisions. Customers, instead of engineers or managers, make decisions on product designs in an ongoing dialogue.

Software 8

Software CIO Early Adopters Project 8