Harvard Business Review

FEBRUARY 8, 2016

The PCs and databases introduced during the reengineering of the 90s have grown up: the rules-based codes written by engineers are giving way to learning algorithms driven by the machines themselves. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 24, 2016

There’s no use going to engineers with detailed product specifications before you really know what the customer wants. It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful. That’s great advice and not just for startups.

Company 8

Company Team Due Diligence Banking 8

Harvard Business Review

APRIL 8, 2014

Software companies have developed an alternative approach (“Agile” and “ Scrum ”) that uses rapid cycle testing of product features to see what customers like. Customers, instead of engineers or managers, make decisions on product designs in an ongoing dialogue. A good idea is usually figured out after the fact, not before.

Software 8

Software CIO Early Adopters Project 8