Chartered Management Institute

NOVEMBER 15, 2023

Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 22, 2017

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” Turn everyone into an advocate.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

AUGUST 20, 2018

Startups with huge burn rates — building leases, staff, PR and advertising — ran out of money. Lean was designed to inform the founder’s vision to operate at speed, not as a focus group for consensus for those without deep convictions. Then one day it was over. IPOs dried up. The Rise of the Lean Startup.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

OCTOBER 15, 2012

It is a simple matter of the big and strong (but often too slow) being unable to manage, or even see, the small and weaker (but fast and agile) threat. Within a week " United Breaks Guitars " had three million views (it's more than 12 million now), and United had a PR crisis on its hands. What does this mean for leaders?

Brand 15

Brand PR Strategy Politics 15