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Toward Africa 2.0

Harvard Business Review

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. The bill hopes "to advance the mutual interests of the United States and Africa with respect to the promotion of trade and investment and the advancement of socioeconomic development and opportunity." AIDA is coming at the right time.

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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms.

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