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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

Using the underdog Research from the USF Muma College of Business explores how the approach can play out and whether there are any potential potholes for managers to keep in mind. “A powerful way leaders shape a group’s identity is through the stories they tell.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers.

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