Remove Apparel Remove Ethics Remove Operations Remove Power
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Surprisingly, the small guy doesn’t need deep pockets to co-exist with powerful multi-nationals. They are kidding themselves. Nike began as a shoe company.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Companies that appreciate the power of sacrifice also appreciate that ‘do less better’ is a winning strategy at both the corporate and functional level. Thanks to Coke’s global reach, brand power, bottling network, and single-minded focus, I’m betting on Coca-Cola sustaining this competitive advantage. billion and record earnings.

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