Would You Wear That Company's T-Shirt in Public?
Harvard Business Review
JULY 8, 2013
During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. We put a sign on the table, "Free T-shirts, One Per Customer," and retreated to a safe distance to film the result.
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