Market Researchers Must Master Storytelling

Strategy Driven

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access.

Fujifilm Succeeded Where Kodak Failed

Coaching Tip

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. From the 1980s into the 1990s, a persistent struggle with Kodak was waged for world market share. In 2001, the global demand for color film suddenly plunged.

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Developing A Better Standard Of Marketing

Strategy Driven

Marketing is perhaps one of the most important elements to update within your business strategy from year to year. But how can you develop a better standard of marketing? It’s essential to measure your marketing via every metric through which that can be found.

“Jobpocalypse” | How Robots Are Changing the Job Market

CO2

In these films, the robots gain consciousness, realize that humans are their enemy or simply unnecessary, and attempt to destroy them. Not many people know exactly what the future will look like with robots changing the job market.

Blogging on Business Update from Bob Morris (Week of 7/8/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton The Buoyant Leader: A Leadership Course for the Rising Star (Kindle Edition) Kevin Allen Contagious: Why Things Catch […].

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The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” The moral of the story for advertisers and marketers alike?

3 Ways To Believe In Your Ability To Succeed.

Rich Gee Group

My family and I just watched the film, ‘ The Polar Express ‘ last night with Tom Hanks.

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6 Ways To Create Exceptional Content In Your Business

Strategy Driven

You need to make sure that you are producing high-quality films with cameras from Choosist.com and professional-standard video editing software. Online Marketing and Website Development business development business management content marketing online marketing strategydriven

Using Video to Boost Online Sales

Strategy Driven

More families than ever are reporting that they no longer subscribe to any traditional TV package, instead choosing to stream all of the TV and films that they watch at home. Film some behind the scenes footage and let people in.

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Joey Reiman: Part 2 of an interview by Bob Morris

First Friday Book Synopsis

Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. Joey Reiman is CEO and founder of BrightHouse.

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Joey Reiman: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. Joey Reiman: Part 1 of an interview by Bob Morris Joey Reiman is CEO and founder of BrightHouse.

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Blogging on Business Update from Bob Morris (Week of 8/19/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asaker Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders Peter Fuda Compelling People: […].

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Leadership Inspirations – Defeat is Only a State of Mind

Strategy Driven

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Juliano Howard T. Dickens Jr. Lucas D. Ives Sharon Drew Morgen Hank Moore Jamie P.

Build A Buzz Around Your Business And Profits Will Soar No Matter What

Strategy Driven

In the film industry, movies are products. The marketing has built a buzz. They’ve had millions of views on YouTube, and it came out as the top brand in a recent marketing event. Social Media Marketing. The best way to do this is to create a context around your marketing.

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The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Steven Spielberg had John Williams as music composer for his films. Study and utilize marketing and business development techniques. Every person in the company matters to its success. Every job is important, as is filling them with the best people for each job.

Experience Marketing, Take Two

Harvard Business Review

What wowed me in particular was the contribution Young makes to the field of experience marketing. One small step for the authors, one giant step for marketing. But experience marketing is now like Gulliver , a big idea trussed with applications that are, well, jejune.

Spice Up Business Prospecting with Video

Strategy Driven

This takes very little time and can be filmed with a camera at your desk. Entrepreneurship Marketing & Sales Online Marketing and Website Development business management Marketing and Sales online marketing and website development strategydriven video marketing

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Research: The Emotions that Make Marketing Campaigns Go Viral

Harvard Business Review

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. Viral marketing is hands-down one of the best ways to do this.

Why Big Companies Struggle to Market Online

Harvard Business Review

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. Market research ArticleKenneth Andersson FOR HBR.

Why Marketers Want to Make You Cry

Harvard Business Review

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? Branding Marketing “Hey – Dad? You want to have a catch?”.

Here’s a Leadership Hack for 2017: Start finding ways to Invert Control

Great Leadership By Dan

Here’s an example from my place of work; the film set. Specifically because we spend so much money to shoot a film—on average roughly $20K an hour for a studio feature—we have highly segmented jobs and assign very discrete tasks.

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Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark satanic mills of mass production.

Trust in Business Leadership

Coaching Tip

As late as 1976, Kodak accounted for 90% of film sales and 85% of camera sales in the United States. Fast forward to the early 1990s and a new disruptive technology appeared in Kodak’s market: digital photography. In recent years, trust in business has been battered.

It’s Time to View Leadership as a Profession

Great Leadership By Dan

documentary film Jiro Dreams of Sushi tells the story of an 85-year-old. you watch this film yourself (it’s now available on DVD). As you will see in this film, Jiro is a professional in. I challenge you, upon watching the film and seeing how. theatrical film about him.

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Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion

Strategy Driven

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. In other words, if you are introducing the first MP3 player on the market, then you need to tell a knowledge-based story that gives the consumer tremendous information about the functions (and benefits) of the product. Marketing & Sales marketing and sales Richard Krevolin strategydriven the hook

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How to Ditch Marketing And Make Friends

Harvard Business Review

There''s a chasm widening between old school and new school marketers. Studio-based channels require the slow and methodical creation of studio assets (via film or photo shoot) with the goal of beaming the creative to a designated "appointment" (a slot on Modern Family ).

How to Thrive as an Introverted Self-Leader and Entrepreneur

Lead Change Blog

Use your self-reflective traits and analytical skills to capitalise on Gaps in the Market. This is a huge advantage (especially in competitive markets), as it helps you to recognize opportunities early and create an appropriate strategy to capitalize.

To Size Up Your Market in India, Look Twice

Harvard Business Review

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. We rebuilt its top management and creative teams from scratch, and launched TV shows, animated films, a social networking site for children, an online shop for parents, and several mobile games. One of the trickiest challenges in India is to get the size of the market right.

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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography.

Tune-in Tonight! SiriusXM Ch125 @ 9pm Eastern (6p Pacific)

General Leadership

Lori has had a successful career in marketing that has taken her from coast to coast and now enjoys acting, producing and championing projects she believes in. Join us tonight – LIVE — at 9pm Eastern (6pm Pacific) on SiriusXM Patriot Channel 125 & the David Webb Show !

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Unusual Ways to Save Money In Your Business

Strategy Driven

Marketing. When it comes to internet marketing, it is important that you look at the return on investment. The methods you choose will depend on your company size, your target market, and your industry.

The Leadership Legacy Of A Childhood Hero

Tanveer Naseer

Even years later when Nimoy moved behind the camera to direct the fourth Star Trek film, he used his position as the film’s director and co-writer to ensure that each of his cast mates had a scene where they would be the focus of the film.

Getting From Idea To Execution: 5 Lessons From a Kickstarter Video

Terry Starbucker

2) Get out of the way and let the talented people do their job – For leaders it’s a natural tendency to want to “meddle” in creative things (ask any Marketing Manager), and in this project it was really hard not to do that.

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4 Ways to a Better Bottom Line

Lead Change Blog

A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. The face of business has changed.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Marketing & Sales buy gitomer Jeffrey Gitomer social media marketing social media measurement strategydrivenI got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that.

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Ideas Are Not The Keys To Entrepreneurial Success

Tanveer Naseer

Disney didn’t think up animated films, or even amusement parks. No new idea comes formed ready for delivery to the market. Nobody has ever shown they have infallible, let alone reliable, instincts for anticipating how customers and markets receive new ideas.

What Marketers Can Learn from the Food-Truck Trend

Harvard Business Review

In short, it's time for "Cessna" marketing, a look from 12,000 feet at American culture and commerce. Does experience marketing get any more exciting than this? They help themselves to cityscapes, as if scouting film locations.The mise-en-scène is urban, dramatic, and, with the exception of the occasional parking ticket, absolutely free. Customers Innovation MarketingThe American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z.

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film. What’s your proactive marketing approach to loyalty? Marketing & Sales buygitomer Jeffrey Gitomer marketing and sales strategydriven

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LeadershipNow 140: December 2015 Compilation

Leading Blog

The Economist Films - The World in 2016. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. Here are a selection of tweets from December 2015 that you might have missed: Validate your beliefs by @scedmonds. The Founder of TOMS on Reimagining the Company’s Mission. Emotional Awareness by @RCKahn. Sometimes You Have to Look Back to Move Forward by @LollyDaskal. Leadership Beliefs: Are Yours Helping You Lead? by @KateNasser.

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Are You Recognizing Your People’s Best Ideas?

Great Leadership By Dan

Kodak invented the digital camera and never marketed it because executives saw it as a lower quality competitor to film. Guest post from David Burkus : In the early 1900s, Navy officer William S Sims had uncovered a better way for sailors to fire mounted guns at targets at sea.

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Social Media For School Leaders

Eric Jacobson

Management Social Media For Leaders Social Media Marketing School Leaders Leadership SkillsSocial Media For School Leaders is the title of Dr. Brian J. Dixon's new book being published this month by Jossey-Bass, an imprint of Wiley.

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