Asset Management Cost of Capital Finance Marketing 
Harvard Business Review
OCTOBER 25, 2018
To analyze the superstar dynamics of firms, our metric was economic profit, a measure of a firm’s profit above and beyond opportunity cost. (To To do this, we take the firm’s returns, deduct the cost of capital, and multiply by the firm’s total invested capital.)
Harvard Business Review
APRIL 2, 2014
He got his PhD at Yale under Shiller’s supervision in 1984, but since then he has also done a lot of work expanding on Fama’s ideas about risk and return, some of it co-authored with Fama’s son-in-law and University of Chicago finance colleague, John Cochrane. When the Riksbank Prizes in Economic Sciences (a.k.a. It goes back to the 1970s.
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