Asset Management Ethics Marketing System 
Harvard Business Review
JUNE 13, 2012
For enterprise risk management, key policies include a statement of risk appetite and explicit risk tolerance levels for critical risks. The company's performance measurement and incentive systems, and the degree to which risk management is considered, will also have a profound impact on employee behavior.
Harvard Business Review
OCTOBER 12, 2017
Friedman acknowledged that shareholders might have ethical concerns, but he implicitly assumed that a company’s profit and social objectives are separable. If shareholders care only about money, the system will produce the same result that we observe today. The impact extends to asset management companies.
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